//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Tragbares Telefon"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Mobile phone
5
Mobiltelefon
5
Advertising effects
2
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
2
Online-Marketing
2
Social Web
2
Social web
2
Werbewirkung
2
Analysis of variance
1
Beziehungsmarketing
1
Canada
1
Comparison
1
Confidence
1
Fashion
1
Fernsehprogramm
1
Gen Z
1
Interactive media
1
Interaktive Medien
1
International market segmentation
1
Internationale Marktsegmentierung
1
Japan
1
Kanada
1
Luxury goods
1
Luxusgüter
1
Mobile Business
1
Mobile Marketing
1
Mobile business
1
Mobile communications
1
Mobile marketing
1
Mobilkommunikation
1
Mode
1
Neuseeland
1
New Zealand
1
Relationship marketing
1
Retargeting
1
Russia
1
Russland
1
Telecommunications industry
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Case study
1
Fallstudie
1
Language
All
English
5
Author
All
Ashok, Kalidas
1
Azemi, Yllka
1
Davis, Robert
1
Katsukura, Akihiro
1
Maksimova, Olga
1
Nantel, Jacques
1
Nishiyama, Mamoru
1
O'Regan, Marc
1
Okazaki, Shintaro
1
Ozuem, Wilson
1
Reshetin, Oleg
1
Sajtos, Laszlo
1
Sekhavat, Yasha
1
more ...
less ...
Published in...
All
Journal of advertising research
Telecommunications policy : the international journal of digital economy, data sciences and new media
73
Technological forecasting & social change : an international journal
49
AGDI working paper
37
Journal of retailing and consumer services
26
NBER working paper series
24
Working paper / National Bureau of Economic Research, Inc.
22
Discussion paper / Centre for Economic Policy Research
20
International journal of business information systems : IJBIS
18
Information economics and policy : IEP
17
Journal of business research : JBR
16
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
15
Journal of regulatory economics
15
NBER Working Paper
15
International journal of e-business research : an official publication of the Information Resources Management Association
13
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of industrial organization
11
Discussion paper
10
International journal of electronic business
10
International journal of technology marketing : IJTMkt
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Policy research working paper : WPS
10
SpringerLink / Bücher
10
Working paper
10
International journal of business innovation and research
9
International journal of internet marketing and advertising : IJIMA
9
Journal of development economics
9
NET Institute Working Paper
9
Young consumers : insight and ideas for responsible marketers
9
Applied economics letters
8
Asia Pacific journal of marketing and logistics
8
CESifo working papers
8
Discussion papers / CEPR
8
Electronic commerce research
8
Information systems research : ISR
8
Journal of marketing communications
8
Keskusteluaiheita / Elinkeinoelämän Tutkimuslaitos
8
Management information systems : mis quarterly
8
Psychology & marketing
8
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
2
Optimizing market segmentation for a global mobile phone provider for both targeting and insight
O'Regan, Marc
;
Ashok, Kalidas
;
Maksimova, Olga
; …
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 571-577
Persistent link: https://www.econbiz.de/10009502016
Saved in:
3
The impact of SMS advertising on members of a virtual community
Nantel, Jacques
;
Sekhavat, Yasha
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 363-374
Persistent link: https://www.econbiz.de/10003768834
Saved in:
4
Measuring consumer interactivity in response to campaigns coupling mobile and television media
Davis, Robert
;
Sajtos, Laszlo
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 375-391
Persistent link: https://www.econbiz.de/10003768838
Saved in:
5
How mobile advertising works : the role of trust in improving attitudes and recall
Okazaki, Shintaro
;
Katsukura, Akihiro
;
Nishiyama, Mamoru
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10003611562
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->