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~subject:"Internationales Marketing"
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Internationales Marketing
Translation
238
translation
141
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138
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41
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29
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28
EU countries
26
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Multinationales Unternehmen
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Chao, Jenyi
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Norlyk, Birgitte
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Schmitt, Bernd
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Journal of electronic commerce research : JECR
1
Meanings and messages : intercultural business communication
1
The journal of brand management : an international journal
1
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
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ECONIS (ZBW)
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1
Selecting the right brand name : an examination of tacit and explicit linguistic knowledge in name translations
Schmitt, Bernd
;
Zhang, Shi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 655-665
Persistent link: https://www.econbiz.de/10009576048
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2
Website localization in the Chinese market
Chao, Mike Chen-Ho
;
Singh, Nitish
;
Hsu, Chin-chun
; …
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10009565323
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3
Advertorials in the Italian press : the impact of corporate identity strategies on linguistic features
Salsnik, Erika
- In:
Discourse, identities and genres in corporate …
,
(pp. 185-208)
.
2010
Persistent link: https://www.econbiz.de/10009013055
Saved in:
4
Weltweit die richtige Sprache sprechen
Zschweigert, Silke
- In:
Wissensmanagement : das Magazin für Digitalisierung, …
9
(
2007
)
6
,
pp. 32-33
Persistent link: https://www.econbiz.de/10003570284
Saved in:
5
Texts and localization
Norlyk, Birgitte
- In:
Meanings and messages : intercultural business communication
,
(pp. 77-96)
.
2006
Persistent link: https://www.econbiz.de/10008697311
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