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type_genre:"Fallstudie"
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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
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Scandinavian journal of management
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Institutional entrepreneurs and local embedding of global scientific ideas : the case of preventing heart disease in Finland
Ritvala, Tiina
;
Granqvist, Nina
- In:
Scandinavian journal of management
25
(
2009
)
2
,
pp. 133-145
Persistent link: https://www.econbiz.de/10003864673
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"We want you to love our product" : an English-German translation analysis of consumer oriented language on drink packaging texts
Böttger, Claudia
;
Janik, Christina
- In:
Anspruchsgruppenorientierte Kommunikation : neue …
,
(pp. 67-84)
.
2008
Persistent link: https://www.econbiz.de/10003759641
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