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Beyond channel mix management : building within online travel agencies (OTA) metrics and strategies
Enz, Cathy A.
;
James, Elizabeth C.
- In:
Journal of revenue and pricing management
16
(
2017
)
2
,
pp. 109-114
Persistent link: https://www.econbiz.de/10011705660
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Cultural tourism O2O business model innovation : a case study of CTRIP
Lu, Chao
;
Liu, Sijing
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
2
,
pp. 16-31
Persistent link: https://www.econbiz.de/10011515194
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3
Big Data in the travel marketplace
Vinod, B.
- In:
Journal of revenue and pricing management
15
(
2016
)
5
,
pp. 352-359
Persistent link: https://www.econbiz.de/10011654101
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4
Travel agencies' perception of ISO 9001 certification
Mak, Barry
- In:
The TQM journal : the international review of …
27
(
2015
)
6
,
pp. 741-751
Persistent link: https://www.econbiz.de/10011507293
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