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Advertising
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Impact of generic milk advertising on New York State markets, 1986 - 2000
Kaiser, Harry M.
;
Chung, Chanjin
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2002
Persistent link: https://www.econbiz.de/10001674332
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2
Measuring the impacts of generic fluid milk and cheese advertising : a time-varying parameter application
Schmit, Todd M.
;
Kaiser, Harry M.
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2002
Persistent link: https://www.econbiz.de/10001766787
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Identifying the extensive and intensive effects of generic advertising on the household demand for fluid milk and cheese
Schmit, Todd M.
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contributor
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2001
Persistent link: https://www.econbiz.de/10001583653
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