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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International sport marketing : issues and practice"
~subject:"Sportmarketing"
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Football club equipment manufacturers' strategy and internationalization
Desbordes, Michel
- In:
International sport marketing : issues and practice
,
(pp. 115-151)
.
2019
Persistent link: https://www.econbiz.de/10012101993
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