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Markenartikel
Sportartikel
75
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Eggers, Barbara
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Hauge, Atle
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Brands and branding geographies
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International journal of business and globalisation : IJBG
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Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
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ECONIS (ZBW)
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Die empirische Positionierungsstudie auf Basis von Realmarkenbeurteilungen : ein Beispiel aus dem Markt für Sportswear
Riedl, Joachim
;
Eggers, Barbara
- In:
Marketing in Forschung und Praxis : [Jubiläumsausgabe …
,
(pp. 549-573)
.
2013
Persistent link: https://www.econbiz.de/10009780071
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2
Sports equipment : mixing performance with brands - the role of the consumers
Hauge, Atle
- In:
Brands and branding geographies
,
(pp. 91-106)
.
2011
Persistent link: https://www.econbiz.de/10009296599
Saved in:
3
Ingredient branding in sports markets : the case Makrolon and UVEX
Linder, Christian
- In:
International journal of business and globalisation : IJBG
7
(
2011
)
4
,
pp. 485-496
Persistent link: https://www.econbiz.de/10009354630
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