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person:"Fortier, Claire"
~person:"Barjot, Dominique"
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Compagnie Générale des Etablissements Michelin <Clermont-Ferrand>
2
France
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Frankreich
2
Reifenindustrie
2
Tyre industry
2
Auslandsinvestition
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Fortier, Claire
Barjot, Dominique
Klepper, Steven
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Mas, Alexandre
9
Krueger, Alan B.
8
Bünstorf, Guido
6
Erker, Paul
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French, Michael J.
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European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
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ECONIS (ZBW)
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The building of Michelin's corporate image and brand
Barjot, Dominique
;
Tesi, Francesca
- In:
European business and brand building : [the papers of …
,
(pp. 51-74)
.
2012
Persistent link: https://www.econbiz.de/10009520662
Saved in:
2
Pneumatiques Michelin III
VanDen Poel, M.
-
1983
-
rev. by Claire Fortier
Persistent link: https://www.econbiz.de/10000691503
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