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isPartOf:"Journal of targeting, measurement and analysis for marketing"
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Mobile communications
10
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10
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4
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3
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3
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2
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Berte, Katrien
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De Marez, Lieven
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De Moor, Katrien
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Hosbond, Jens Henrik
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Kondo, Fumiyo N.
1
Nakahara, Mariko
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Prete, Maria Irene
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Reynolds, Jonathan
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Schuurman, Dimitri
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Siddiqui, Masood H.
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Skov, Mikael B.
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Tripathi, Shalini N.
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Uwadaira, Yasuhiro
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Verkasalo, Hannu T.
1
Vyncke, Patrick
1
Wong, Ken Kwong-kay
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Yang, Hongwei Chris
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Zhou, Liuning
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Journal of targeting, measurement and analysis for marketing
Telecommunications policy : the international journal of digital economy, data sciences and new media
280
Technological forecasting & social change : an international journal
92
Journal of retailing and consumer services
70
Information economics and policy : IEP
46
AGDI working paper
41
International journal of business information systems : IJBIS
37
International journal of networking and virtual organisations : IJNVO
37
Journal of business research : JBR
37
Handbook of research in mobile business : technical, methodological, and social perspectives
36
SpringerLink / Bücher
31
Information systems research : ISR
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
27
CESifo working papers
25
Discussion paper / Centre for Economic Policy Research
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
International journal of e-business research : an official publication of the Information Resources Management Association
23
Research policy : policy, management and economic studies of science, technology and innovation
23
Working paper
23
Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
22
NBER working paper series
22
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
22
Applied economics
21
Diskussionsbeiträge / Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste
21
Tourism management : research, policies, practice
21
International journal of hospitality management
19
International journal of industrial organization
19
Handbook of research on mobile marketing management
18
Cogent business & management
17
Electronic commerce research
17
Electronic markets : the international journal on networked business
17
International journal of electronic business
17
NBER Working Paper
17
Mobile virtual work : a new paradigm? ; With 26 tables
16
NET Institute Working Paper
16
Technology analysis & strategic management
16
Working paper / National Bureau of Economic Research, Inc.
16
Applied economics letters
15
Discussion papers / CEPR
15
Information systems and e-business management : ISeB
15
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ECONIS (ZBW)
10
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10
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1
Extending TPB and TAM to mobile viral marketing : an exploratory study on American young consumers, mobile viral marketing attitude, intent and behavior
Yang, Hongwei Chris
;
Zhou, Liuning
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
2
,
pp. 85-98
Persistent link: https://www.econbiz.de/10009270766
Saved in:
2
Using Cox regression to model customer time to churn in the wireless telecommunications industry
Wong, Ken Kwong-kay
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
1
,
pp. 37-43
Persistent link: https://www.econbiz.de/10009233560
Saved in:
3
An empirical investigation of customer preferences in mobile services
Tripathi, Shalini N.
;
Siddiqui, Masood H.
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
1
,
pp. 49-63
Persistent link: https://www.econbiz.de/10003964164
Saved in:
4
Special issue: mobile marketing
Reynolds, Jonathan
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003698610
Saved in:
5
What is in the data? : leveraging mobile ad network data
Becker, Michael
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10003698715
Saved in:
6
Handset-based measurement of smartphone service evolution in Finland
Verkasalo, Hannu T.
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10003698721
Saved in:
7
M-politics : credibility and effectiveness of mobile political communications
Prete, Maria Irene
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 48-56
Persistent link: https://www.econbiz.de/10003698740
Saved in:
8
Stimulating customer response to promotions : the case of mobile phone coupons
Kondo, Fumiyo N.
;
Uwadaira, Yasuhiro
;
Nakahara, Mariko
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003698745
Saved in:
9
Micro mobility marketing : two cases on location-based supermarket shopping trolleys
Hosbond, Jens Henrik
;
Skov, Mikael B.
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 68-77
Persistent link: https://www.econbiz.de/10003698750
Saved in:
10
Adopter segments, adoption determinants and mobile marketing
De Marez, Lieven
;
Vyncke, Patrick
;
Berte, Katrien
; …
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 78-95
Persistent link: https://www.econbiz.de/10003698755
Saved in:
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