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isPartOf:"Journal of targeting, measurement and analysis for marketing"
~subject:"Marketing management"
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Marketing management
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De Marez, Lieven
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Journal of targeting, measurement and analysis for marketing
Handbook of research on mobile marketing management
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of retailing and consumer services
3
E-marketing ; Vol. 1
2
E-marketing ; Vol. 3
2
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
2
Gabler Edition Wissenschaft
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International journal of electronic marketing and retailing : IJEMR
2
International journal of technology marketing : IJTMkt
2
Journal of business research : JBR
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Mobilität und Marketing : wie und warum das Marketing mobil wird
2
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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Berichte aus der Betriebswirtschaft
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Business and Economic Research : BER
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Business education & accreditation : BEA
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Business horizons
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Digital Business in Africa : Social Media and Related Technologies
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Electronic markets : the international journal on networked business
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Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
Harvard business review : HBR
1
Innovative business practices : prevailing a turbulent era
1
International advertising and communication : current insights and empirical findings
1
International entrepreneurship and management journal
1
International journal of business information systems : IJBIS
1
International journal of business innovation and research : IJBIR
1
International journal of decision sciences, risk and management
1
International journal of economic research
1
International journal of electronic commerce : IJEC
1
International journal of electronic finance : IJEF
1
International journal of emerging markets
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
Journal of Indian business research
1
Journal of business & economics research
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of international business and economics : JIBE
1
Journal of international consumer marketing
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Special issue: mobile marketing
Reynolds, Jonathan
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003698610
Saved in:
2
Adopter segments, adoption determinants and mobile marketing
De Marez, Lieven
;
Vyncke, Patrick
;
Berte, Katrien
; …
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 78-95
Persistent link: https://www.econbiz.de/10003698755
Saved in:
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