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~isPartOf:"Springer-Gabler Research"
~isPartOf:"The journal of product & brand management"
~subject:"Portfoliomanagement"
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Portfoliomanagement
Brand architecture
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Markenarchitektur
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Brand management
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Markenführung
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Markenimage
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Tourism industry
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Kanitz, Christopher
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Roj, Manuel
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Springer-Gabler Research
The journal of product & brand management
SpringerLink / Bücher
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Innovatives Markenmanagement
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Marken- und Produktmanagement
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Gabler Research / Marken- und Produktmanagement
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Gestaltung komplexer Markenarchitekturen : die Verhaltensrelevanz von Marken unterschiedlicher Hierarchieebenen
Kanitz, Christopher
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2013
Persistent link: https://www.econbiz.de/10010442743
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Die Relevanz der Markenarchitektur für das Employer Branding : eine verhaltenstheoretisch-experimentelle Untersuchung zum Einfluss von hierarchieübergreifenden Markenkombinationen...
Roj, Manuel
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2013
Persistent link: https://www.econbiz.de/10010220676
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