//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kernstock, Joachim"
~person:"Keller, Kevin Lane"
~subject:"Markentransfer"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Umbrella brand"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markentransfer
Brand architecture
16
Markenarchitektur
16
Brand management
14
Markenführung
14
Markenpolitik
7
Marketing control
4
Marketingcontrolling
4
Stakeholder
4
Strategisches Management
4
Western Europe
4
Westeuropa
4
Corporate reputation
3
Firmenimage
3
Brand
2
Brand extension
2
Corporate Identity
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Takeover
2
Übernahme
2
Brand boundaries
1
Brand portfolio
1
Consumer behaviour
1
Corporate associations
1
Corporate brand management
1
Corporate branding
1
Corporate culture
1
Future research
1
Führungsstil
1
Hotel industry
1
Hotellerie
1
Imagepolitik
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Innovativeness
1
Konsumentenverhalten
1
Leadership style
1
more ...
less ...
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
2
Author
All
Kernstock, Joachim
Keller, Kevin Lane
Aaker, David A.
2
Barrio-García, Salvador del
1
Binh Ngo Xuan
1
Boisvert, Jean
1
Braig, Bridgette M.
1
Eisingerich, Andreas B
1
Foscht, Thomas
1
Ghaddar, Sarah
1
Gürhan-Canli, Zeynep
1
Haahtela, Kari
1
Hanssens, Dominique M.
1
Hayran, Ceren
1
Hennigs, Nadine
1
Hwang, Hansol
1
Kaplanidou, Kyriaki
1
Kilian, Karsten
1
Liljander, Veronica
1
Lim, Choong Hoon
1
Liu, Yeyi
1
Ma, Shang Chun
1
Miklós-thal, Jeanine
1
Ngoc Nguyen Thi
1
Nhung Nguyen Thi
1
Ostillio, Maria Carmela
1
Pandey, Anuja
1
Pedersen, Paul M.
1
Pickenpack, Nils
1
Prados-Peña, Ma. Belén
1
Rühl, Vanessa
1
Sarasvuo, Sonja
1
Schmidt, Steffen
1
Sezen, Burcu
1
Thuy Truong Thi
1
Tsai, Huei-Ting
1
Tybout, Alice M.
1
Walsh, Patrick
1
Wiedmann, Klaus-Peter
1
Wuestefeld, Thomas
1
more ...
less ...
Published in...
All
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The impact of corporate marketing on a company's brand extensions
Keller, Kevin Lane
;
Aaker, David A.
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 272-298)
.
2003
Persistent link: https://www.econbiz.de/10001761987
Saved in:
2
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->