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~person:"Kernstock, Joachim"
~subject:"Übernahme"
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Corporate reputation review : an international journal
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Corporate brand integration in mergers and acquisitions
Kernstock, Joachim
;
Brexendorf, Tim Oliver
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 72-82)
.
2013
Persistent link: https://www.econbiz.de/10009782071
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2
Corporate brand integration in mergers and acquisitions : an action research-based approach
Kernstock, Joachim
;
Brexendorf, Tim Oliver
- In:
Corporate reputation review : an international journal
15
(
2012
)
3
,
pp. 169-178
Persistent link: https://www.econbiz.de/10009582150
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