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~person:"Khojastehpour, Morteza"
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Khojastehpour, Morteza
Balmer, John M. T.
41
Melewar, T. C.
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Sharifah Faridah Syed Alwi
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Corporate communications : an international journal
1
Journal of strategic marketing
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Addressing the complexities of managing domestic and multinational corporate brands
Khojastehpour, Morteza
;
Ferdous, Ahmed Shahriar
; …
- In:
Corporate communications : an international journal
20
(
2015
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10010513877
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2
The role of MNC's subsidiaries in creating multinational corporte brand
Khojastehpour, Morteza
;
Johns, Raechel
- In:
Journal of strategic marketing
23
(
2015
)
6
,
pp. 512-525
Persistent link: https://www.econbiz.de/10011478809
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