//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theorie"
~subject:"Corporate social responsibility"
~person:"Burghausen, Mario"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Umbrella brand"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Theorie
Corporate social responsibility
Brand architecture
7
Markenarchitektur
7
Corporate culture
5
Corporate reputation
5
Firmenimage
5
Unternehmenskultur
5
Brand management
4
Markenführung
4
Marketing management
4
Marketingmanagement
4
Corporate heritage
3
Cultural heritage
3
Kulturgüter
3
Brand image
2
Case study
2
Corporate Social Responsibility
2
Corporate heritage identity
2
Corporate identity
2
Corporate marketing
2
Markenimage
2
Marketing
2
Qualitative research
2
Schweden
2
Sweden
2
corporate heritage
2
Aesthetics
1
Brand heritage
1
Corporate branding
1
Corporate communications
1
Corporate history
1
Corporate identity management
1
Corporate memory
1
Design
1
Experience
1
Heritage brand
1
Public relations
1
Temporality
1
brand heritage
1
brand orientation
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Burghausen, Mario
Hakenes, Hendrik
6
Peitz, Martin
6
Balmer, John M. T.
3
Melewar, T. C.
3
Balmer, John M.T.
2
Bang, Nguyen
2
Gambetti, Rossella C.
2
Hur, Won-Moo
2
Iglesias, Oriol
2
Ind, Nicholas
2
Kim, Hanna
2
Merrilees, Bill
2
Miller, Dale
2
Mishra, Manit
2
Mohanty, Seba
2
Podnar, Klement
2
Sharifah Faridah Syed Alwi
2
Stuart, Helen Joyce
2
Abratt, Russell
1
Agyei, James
1
Ali, Sulaiman Muhammad
1
Aluisius Hery Pratono
1
Amoasi, Richard
1
Ampaw, Enock Mintah
1
Andersen, Sophie Esmann
1
Arendt, Sebastian
1
Balmern, John M. T.
1
Bartholmé, Roland H.
1
Baumgarth, Carsten
1
Bawa, Anupam
1
Binckebanck, Lars
1
Biraghi, Silvia
1
Blömbeck, Anna
1
Boadi, Evans Asante
1
Bosompem, Josephine
1
Broderick, Anne
1
Burke, Paul F.
1
Cabral, Luís M. B.
1
Cowan, Kirsten
1
more ...
less ...
Published in...
All
Corporate communications : an international journal
1
Foundations of corporate heritage
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
2
Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
19
(
2014
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->