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person:"Adams, Nick"
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Search: subject_exact:"Umbrella brand"
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Brand architecture
5
Markenarchitektur
5
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2
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2
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Adams, Nick
Stuart, Helen
Balmer, John M. T.
41
Melewar, T. C.
17
Kernstock, Joachim
11
Sharifah Faridah Syed Alwi
8
Balmer, John M.T.
7
Burghausen, Mario
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7
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7
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Ind, Nicholas
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Miller, Dale
7
Otubanjo, Olutayo
7
Peitz, Martin
7
Abratt, Russell
6
Bang, Nguyen
6
Brexendorf, Tim Oliver
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Burmann, Christoph
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Chen, Weifeng
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5
Brunner, Christian Boris
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Rindell, Anne
5
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Dev, Chekitan S.
4
Hatch, Mary Jo
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Juntunen, Mari
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Langner, Tobias
4
Powell, Shaun M.
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Redler, Jörn
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Suppliet, Moritz
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
International studies of management and organization
1
The Oxford handbook of corporate reputation
1
The journal of brand management : an international journal
1
Working paper series / Bradford University School of Management
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ECONIS (ZBW)
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Brand champion behaviour : its role in corporate branding
Yakimova, Raisa
;
Mavondo, Felix
;
Freeman, Susan
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011771419
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2
Managing a corporate brand in a challenging stakeholder environment : charity branding
Stuart, Helen
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 228-234
Persistent link: https://www.econbiz.de/10011497608
Saved in:
3
Corporate branding : an employee perspective
Stuart, Helen
;
Rodríguez-Cánovas, Belén
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 86-115)
.
2013
Persistent link: https://www.econbiz.de/10009781998
Saved in:
4
Managing corporate reputation through corporate branding
Schultz, Majken
;
Hatch, Mary Jo
;
Adams, Nick
- In:
The Oxford handbook of corporate reputation
,
(pp. 420-445)
.
2012
Persistent link: https://www.econbiz.de/10009573860
Saved in:
5
British Airways and Balmer's AC3ID test of corporate brand management
Balmer, John M. T.
(
contributor
);
Stuart, Helen
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002590104
Saved in:
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