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person:"Adams, Nick"
~person:"Stuart, Helen"
~person:"Bargenda, Angela"
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Search: subject_exact:"Umbrella brand"
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Brand architecture
8
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8
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5
Markenführung
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3
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3
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Adams, Nick
Stuart, Helen
Bargenda, Angela
Balmer, John M. T.
41
Melewar, T. C.
17
Kernstock, Joachim
11
Sharifah Faridah Syed Alwi
8
Balmer, John M.T.
7
Burghausen, Mario
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7
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Ind, Nicholas
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Miller, Dale
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Otubanjo, Olutayo
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Peitz, Martin
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Dev, Chekitan S.
4
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Juntunen, Mari
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Kleyn, Nicola
4
Langner, Tobias
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Powell, Shaun M.
4
Redler, Jörn
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The journal of brand management : an international journal
3
Building corporate identity, image and reputation in the digital era
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
International studies of management and organization
1
The Oxford handbook of corporate reputation
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Working paper series / Bradford University School of Management
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ECONIS (ZBW)
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Styling the corporate heritage brand : identity building through architectural design
Bargenda, Angela
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 116-128
Persistent link: https://www.econbiz.de/10014251424
Saved in:
2
Aesthetic heritage and corporate branding : luxury heritage brands between tradition and modernity
Bargenda, Angela
- In:
Building corporate identity, image and reputation in …
,
(pp. 181-201)
.
2022
Persistent link: https://www.econbiz.de/10012609384
Saved in:
3
Brand champion behaviour : its role in corporate branding
Yakimova, Raisa
;
Mavondo, Felix
;
Freeman, Susan
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011771419
Saved in:
4
Managing a corporate brand in a challenging stakeholder environment : charity branding
Stuart, Helen
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 228-234
Persistent link: https://www.econbiz.de/10011497608
Saved in:
5
Corporate heritage brands in the financial sector : the role of corporate architecture
Bargenda, Angela
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 431-447
Persistent link: https://www.econbiz.de/10011350071
Saved in:
6
Corporate branding : an employee perspective
Stuart, Helen
;
Rodríguez-Cánovas, Belén
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 86-115)
.
2013
Persistent link: https://www.econbiz.de/10009781998
Saved in:
7
Managing corporate reputation through corporate branding
Schultz, Majken
;
Hatch, Mary Jo
;
Adams, Nick
- In:
The Oxford handbook of corporate reputation
,
(pp. 420-445)
.
2012
Persistent link: https://www.econbiz.de/10009573860
Saved in:
8
British Airways and Balmer's AC3ID test of corporate brand management
Balmer, John M. T.
(
contributor
);
Stuart, Helen
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002590104
Saved in:
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