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Journal of advertising research
Ifo Schnelldienst
83
Working paper / National Bureau of Economic Research, Inc.
40
Betriebs-Berater : BB
31
NBER working paper series
30
NBER Working Paper
26
ifo Schnelldienst
25
International journal of forecasting
21
Advances in business and management forecasting
18
SpringerLink / Bücher
14
International journal of production economics
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Journal of business research : JBR
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ifo Dresden berichtet
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
Discussion paper / Centre for Economic Policy Research
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Journal of retailing and consumer services
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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European journal of operational research : EJOR
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Journal of political economy
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The review of financial studies
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Econometric Institute research papers
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Ifo-Schnelldienst
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Institut für Mittelstandsforschung Bonn - Arbeitspapiere
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Schriften zur Handelsforschung
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Springer eBook Collection
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The journal of industrial economics
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The journal of media economics
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The journal of personal selling & sales management : JPSSM
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ZEW discussion papers
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Applied economics
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Betriebswirtschaftliche Schriften : BWS
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European journal of marketing : EJM
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Journal of financial and quantitative analysis : JFQA
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Journal of marketing education : JME
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Journal of personal selling & sales management
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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ECONIS (ZBW)
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1
Do price promotions help or hurt premium-product brands? : the impact of different price-promotion types on sales and brand perception
Zoellner, Felix
;
Schaefers, Tobias
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011397055
Saved in:
2
Will I hit my year-end numbers? : a brand-performance forecasting model ; the case for benchmarking sales and advertising spending
Carter, Robert E.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 398-406
Persistent link: https://www.econbiz.de/10010481192
Saved in:
3
A model for predicting advertising quality as a key to driving sales growth : how television advertising quality affected McDonald's sales growth over six years
Young, Charles
;
Page, Adam
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 393-397
Persistent link: https://www.econbiz.de/10010481194
Saved in:
4
Is the multi-platform whole more powerful than its separate parts? : measuring the sales effects of cross-media advertising
Taylor, Jennifer
;
Kennedy, Rachel
;
McDonald, Colin
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10009778462
Saved in:
5
The power of evil : the damage of negative social media strongly outweigh positive contributions
Corstjens, Marcel
;
Umblijs, Andris
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 433-449
Persistent link: https://www.econbiz.de/10009710180
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