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isPartOf:"Journal of fashion marketing and management"
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Consumer behaviour
3
Frauen
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Underwear
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Unterwäsche
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Women
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Australien
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Bekleidung
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Fashion
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Großbritannien
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Herkunftsbezeichnung
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Inconspicuous fashion consumption
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Lee, Wai Jin
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Roy, Rajat
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Scurr, Joanna
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Journal of fashion marketing and management
Business storybook series
1
Business-Plan Guide : Grundlagen - Anschauungsbeispiele - Vorgehensmodell
1
European journal of marketing : EJM
1
Gender, culture, and consumer behavior
1
Handbook of research on consumer behavior change and data analytics in the socio-digital era
1
International journal of retail & distribution management
1
Journal of Fashion Marketing and Management: An International Journal
1
Journal of international consumer marketing
1
Qualitative market research : an international journal
1
Schriftenreihe des IÖW
1
The Routledge companion to marketing and feminism
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10009732062
Saved in:
2
Uncovering Victoria's Secret : exploring women's luxury perceptions of intimate apparel and purchasing behaviour
Hume, Margee
;
Mills, Michael
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 450-485
Persistent link: https://www.econbiz.de/10010197999
Saved in:
3
Influential factors of bra purchasing in older women
Risius, Debbie
;
Thelwell, Richard
;
Wagstaff, Chris
; …
- In:
Journal of fashion marketing and management
16
(
2012
)
3
,
pp. 366-380
Persistent link: https://www.econbiz.de/10009577047
Saved in:
4
A study of the pyjamas purchasing behaviour in Hangzhou, China
Rahman, Osmud
;
Zhu, Xiuli
;
Liu, Wing-sun
- In:
Journal of fashion marketing and management
12
(
2008
)
2
,
pp. 217-231
Persistent link: https://www.econbiz.de/10003737177
Saved in:
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