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person:"Burke, Paul F."
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Burke, Paul F.
Hackl, Franz
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Seeking simplicity in complexity : the relative value of ease of use (EOU)-based product differentiation
Burke, Paul F.
- In:
The journal of product innovation management : an …
30
(
2013
)
6
,
pp. 1227-1241
Persistent link: https://www.econbiz.de/10010210855
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