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~person:"Baca Prieto, Luis"
~person:"Schöler, Lisa"
~subject:"Share price"
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Marketing : value creation or value destruction?
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The journal of product innovation management : an international publication of the Product Development & Management Association
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In the eye of the beholder? : the effect of product appearance on shareholder value
Bornemann, Torsten
;
Schöler, Lisa
;
Homburg, Christian
- In:
The journal of product innovation management : an …
32
(
2015
)
5
,
pp. 704-715
Persistent link: https://www.econbiz.de/10011441452
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In the eye of the beholder? : the effect of product appearance on shareholder value
Homburg, Christian
;
Bornemann, Torsten
;
Schöler, Lisa
- In:
Marketing : value creation or value destruction?
.
2013
Persistent link: https://www.econbiz.de/10009675541
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