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~subject:"Unternehmen"
~subject:"Cooperation"
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Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
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Sales, marketing, and research-and-development cooperation across new product development stages : implications for success
Ernst, Holger
;
Hoyer, Wayne D.
;
Rübsaamen, Carsten
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 80-92
Persistent link: https://www.econbiz.de/10009237710
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