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~subject:"Unternehmen"
~subject:"Unternehmenserfolg"
~person:"Natter, Martin"
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Unternehmen
Unternehmenserfolg
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Marketing
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Natter, Martin
Leeflang, Peter
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Verhoef, Peter C.
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Journal of international marketing
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MSI reports : working paper series
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A cross-national investigation into the marketing department's influence within the firm : toward initial empirical generalizations
Verhoef, Peter C.
;
Leeflang, Peter
;
Reiner, Jochen
; …
- In:
Journal of international marketing
19
(
2011
)
3
,
pp. 59-86
Persistent link: https://www.econbiz.de/10009299833
Saved in:
2
A cross-national investigation into the marketing department's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
;
Natter, Martin
; …
- In:
MSI reports : working paper series
(
2009
)
4
,
pp. 3-27
Persistent link: https://www.econbiz.de/10003960859
Saved in:
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