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isPartOf:"The journal of brand management : an international journal"
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Corporate culture
38
Unternehmenskultur
38
Brand management
25
Markenführung
25
Corporate reputation
24
Firmenimage
24
Brand architecture
14
Markenarchitektur
14
Brand image
7
Markenimage
7
Marketing management
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Marketingmanagement
7
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corporate brand management
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brand orientation
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corporate brand
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Konsumentenverhalten
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Balmer, John M. T.
7
Abratt, Russell
2
Burghausen, Mario
2
Urde, Mats
2
Abimbola, Temi
1
Aula, Hanna-Mari
1
Balmer, John M.T.
1
Bargenda, Angela
1
Brexendorf, Tim O.
1
Burmann, Christoph
1
Burt, Steve
1
Carvalho, Leonor Vacas de
1
Costa, Patricio
1
Davies, Mark A. P.
1
El-Amir, Ayman
1
Erjansola, Ari-Matti
1
Ford, Becky R.
1
Freeman, Susan
1
Gapp, Rod
1
Greyser, Stephen A.
1
Harris, Patrick
1
Hart, David
1
Hillenbrand, Carola
1
Hulberg, Jon
1
Jones, Richard
1
Karlsson, Ted
1
Keller, Kevin Lane
1
Kernstock, Joachim
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Khanyapuss Punjaisri
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Kilic, Ozcan
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Kleyn, Nicola
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Kumar, Deepak S.
1
Lencastre, Paulo de
1
Lipponen, Jukka
1
Machado, Joana César
1
Mavondo, Felix
1
McLeay, Fraser
1
Melewar, T. C.
1
Merrilees, Bill
1
Miller, Darryl W.
1
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The journal of brand management : an international journal
Journal of business ethics : JOBE
212
SpringerLink / Bücher
176
Journal of business research : JBR
131
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
106
Springer eBook Collection
85
Harvard-Business-Manager : das Wissen der Besten
78
Harvard business review : HBR
74
The international journal of human resource management
68
Journal of organizational change management
56
Human relations
53
Corporate communications : an international journal
51
Europäische Hochschulschriften / 5
51
Journal of management inquiry
50
Business horizons
48
International journal of hospitality management
44
Cogent business & management
42
International journal of organizational analysis
42
Leadership & organization development journal
42
European journal of international management : EJIM
41
Journal of knowledge management
40
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
39
Management communication quarterly : an international journal
37
Scandinavian journal of management
37
Academy of Management journal : AMJ
36
Group & organization management : an international journal
36
Journal of East European management studies : JEEMS
36
Journal of health organization and management
36
Global business and organizational excellence : a review of research & best practices
34
The journal of management development
34
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
34
Industrial marketing management : the international journal for industrial and high-tech firms
33
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
32
Human resource management
31
Journal of world business : JWB
31
Journal of management & organization : JMO
30
The handbook of organizational culture and climate
30
Corporate reputation review : an international journal
29
International business review : the official journal of the European International Business Academy
29
Journal of business ethics : JBE
29
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ECONIS (ZBW)
38
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1
From the brand logo to brand associations and the corporate identity : visual and identity-based logo associations in a university merger
Erjansola, Ari-Matti
;
Lipponen, Jukka
;
Vehkalahti, Kimmo
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 241-253
Persistent link: https://www.econbiz.de/10012550251
Saved in:
2
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
3
Biomorphic visual identity of a brand and its effects : a holistic perspective
Vinitha, V.U.
;
Kumar, Deepak S.
;
Purani, Keyoor
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10012550275
Saved in:
4
Does CSR Matter? : a longitudinal analysis of product reviews for CSR-associated brands
Ford, Becky R.
;
Stohl, Cynthia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 60-70
Persistent link: https://www.econbiz.de/10012060043
Saved in:
5
The Core Value Compass : visually evaluating the goodness of brands that do good
Yoganathan, Vignesh
;
McLeay, Fraser
;
Osburg, Victoria-Sophie
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 68-83
Persistent link: https://www.econbiz.de/10011875631
Saved in:
6
Corporate identity, strategy and change
Abratt, Russell
;
Mingione, Michela
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 129-139
Persistent link: https://www.econbiz.de/10011724556
Saved in:
7
Brand champion behaviour : its role in corporate branding
Yakimova, Raisa
;
Mavondo, Felix
;
Freeman, Susan
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011771419
Saved in:
8
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
9
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
10
The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
Saved in:
11
Corporate heritage brands in the financial sector : the role of corporate architecture
Bargenda, Angela
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 431-447
Persistent link: https://www.econbiz.de/10011350071
Saved in:
12
Introducing organisational heritage : linking corporate heritage, organisational identity and organisational memory
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 385-411
Persistent link: https://www.econbiz.de/10011350097
Saved in:
13
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
14
Special issue: Corporate heritage, corporate heritage brands, and organisational heritage
2015
Persistent link: https://www.econbiz.de/10011350138
Saved in:
15
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
16
Impact of organizational climate on ethical empowerment and engagement with Corporate Social Respnsibility (CSR)
Powell, Shaun M.
;
Davies, Mark A. P.
;
Norton, Danielle
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 815-839
Persistent link: https://www.econbiz.de/10010234892
Saved in:
17
Positioning the corporate brand as sustainable : leadership de regueur
Stuart, Helen Joyce
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 793-799
Persistent link: https://www.econbiz.de/10010234917
Saved in:
18
Sustainable brand-based innovation : the role of corporate brands in driving sustainable innovation
Nedergaard, Nicky
;
Jones, Richard
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 762-778
Persistent link: https://www.econbiz.de/10010234933
Saved in:
19
The corporate brand identity matrix
Urde, Mats
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 742-761
Persistent link: https://www.econbiz.de/10010234941
Saved in:
20
Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
Saved in:
21
Special issue: Corporate brand management : a leadership perspecitve
Balmer, John M. T.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010235003
Saved in:
22
Rebranding mergers : how attitudes influence consumer choices?
Machado, Joana César
;
Lencastre, Paulo de
;
Carvalho, …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 513-524
Persistent link: https://www.econbiz.de/10009528849
Saved in:
23
A comparative study of American and Japanese company brand icons
Kilic, Ozcan
;
Miller, Darryl W.
;
Vollmers, Stacy M.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 583-596
Persistent link: https://www.econbiz.de/10009233001
Saved in:
24
The impact of the corporate identity mix on corporate reputation
Money, Kevin
;
Rose, Susan
;
Hillenbrand, Carola
- In:
The journal of brand management : an international journal
18
(
2010/11
)
3
,
pp. 197-211
Persistent link: https://www.econbiz.de/10008810216
Saved in:
25
Towards modeling the retailer as a brand : a social construction of the grocery store from the customer standpoint
El-Amir, Ayman
;
Burt, Steve
- In:
The journal of brand management : an international journal
17
(
2009/10
)
6
,
pp. 429-445
Persistent link: https://www.econbiz.de/10003980564
Saved in:
26
Key determinants of internal brand management success : an exploratory empirical analysis
Burmann, Christoph
;
Zeplin, Sabrina
;
Riley, Nicola
- In:
The journal of brand management : an international journal
16
(
2008/09
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10003811727
Saved in:
27
Brand organisation identity and reputation : bold approaches to big challenges
Abimbola, Temi
- In:
The journal of brand management : an international journal
16
(
2008/09
)
4
,
pp. 219-220
Persistent link: https://www.econbiz.de/10009524660
Saved in:
28
Building a corporate brand : the internal brand building process in Swedish service firms
Wallström, Åsa
;
Karlsson, Ted
;
Salehi-Sangari, Esmail
- In:
The journal of brand management : an international journal
16
(
2008/09
)
1/2
,
pp. 40-50
Persistent link: https://www.econbiz.de/10003763477
Saved in:
29
We the people : the importance of employees in the process of building customer experience
Harris, Patrick
- In:
The journal of brand management : an international journal
15
(
2007/08
)
2
,
pp. 102-114
Persistent link: https://www.econbiz.de/10003611575
Saved in:
30
Customer experience, organisational culture and the employer brand
Mosley, Richard
- In:
The journal of brand management : an international journal
15
(
2007/08
)
2
,
pp. 123-134
Persistent link: https://www.econbiz.de/10003611595
Saved in:
31
Corporate behaviour vs. brand behaviour : towards an integrated view?
Brexendorf, Tim O.
;
Kernstock, Joachim
- In:
The journal of brand management : an international journal
15
(
2007/08
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10003541541
Saved in:
32
The role of internal branding in the delivery of employee brand promise
Khanyapuss Punjaisri
;
Wilson, Alan
- In:
The journal of brand management : an international journal
15
(
2007/08
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10003541546
Saved in:
33
Special issue: corporate branding, identity and communications
Melewar, T. C.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003458847
Saved in:
34
Integrating corporate branding and sociological paradigms : a literature study
Hulberg, Jon
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 60-73
Persistent link: https://www.econbiz.de/10003458909
Saved in:
35
The importance of corporate brand personality traits to a successful 21st century business
Keller, Kevin Lane
;
Richey, Keith
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 74-81
Persistent link: https://www.econbiz.de/10003458910
Saved in:
36
Retaining employees for service competency : the role of corporate brand identity
Wheeler, Anthony R.
;
Richey, R. Glenn
;
Tokkman, Mert
; …
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 96-113
Persistent link: https://www.econbiz.de/10003458919
Saved in:
37
Important factors to consider when using internal branding as a management strategy : a healthcare case study
Gapp, Rod
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 162-176
Persistent link: https://www.econbiz.de/10003458926
Saved in:
38
Using internal marketing to ignite the corporate brand : the case of the UK retail bank industry
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 177-195
Persistent link: https://www.econbiz.de/10003458928
Saved in:
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