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~person:"Balmer, John M. T."
~isPartOf:"Journal of business ethics : JOBE"
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Balmer, John M. T.
Lämsä, Anna-Maija
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Journal of business ethics : JOBE
The journal of brand management : an international journal
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European journal of marketing : EJM
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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Explicating ethical corporate marketing : insights from the BP Deepwater Horizon catastrophe ; the ethical brand that exploded and then imploded
Balmer, John M. T.
;
Powell, Shaun M.
;
Greyser, Stephen A.
- In:
Journal of business ethics : JOBE
102
(
2011
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009297363
Saved in:
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Symposium: Ethical corporate marketing
Balmer, John M. T.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009297367
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