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~subject:"KMU"
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KMU
Brand architecture
508
Markenarchitektur
508
Brand management
378
Markenführung
378
Corporate reputation
217
Firmenimage
217
Markenimage
103
Brand image
102
Corporate culture
96
Unternehmenskultur
96
Brand
93
Markenartikel
92
Consumer behaviour
81
Konsumentenverhalten
81
Marketing management
62
Marketingmanagement
62
Corporate Social Responsibility
61
Corporate social responsibility
59
Öffentlichkeitsarbeit
54
Public relations
53
Markenpolitik
42
Corporate branding
41
Stakeholder
29
Beziehungsmarketing
28
Relationship marketing
28
Deutschland
26
Germany
26
Reputation
25
Cultural heritage
23
Kulturgüter
23
Marketing
23
Corporate brand
22
Großbritannien
20
United Kingdom
20
corporate branding
20
B-to-B-Marketing
19
Business-to-business marketing
19
Brand extension
18
Lieferantenmanagement
18
Markentransfer
18
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English
5
German
2
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Juntunen, Mari
2
Berggren, Björn
1
Blombäck, Anna
1
Halinen, Aino
1
Halttu, Milla
1
Kalan, Battal
1
Koporcic, Nikolina
1
Ramírez-Passillas, Marcela
1
Richard, Yvonne
1
Rohner, Carlo
1
Saraniemi, Saila
1
Schellinger, Jochen
1
Silver, Lars
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Tokarski, Kim Oliver
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Tähtinen, Jaana
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The journal of brand management : an international journal
2
Corporate communications : an international journal
1
Marketing intelligence & planning
1
The IMP journal
1
Unternehmensentwicklung : Strategien und Instrumente aus Forschung und Praxis
1
Zeitschrift für KMU und Entrepreneurship : ZfKE
1
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ECONIS (ZBW)
7
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1
Interactive Network Branding : creating corporate identity and reputation through interpersonal interaction
Koporcic, Nikolina
;
Halinen, Aino
- In:
The IMP journal
12
(
2018
)
2
,
pp. 392-408
Persistent link: https://www.econbiz.de/10011896776
Saved in:
2
Corporate-Brand-Management für KMU im B2B-Segment
Richard, Yvonne
;
Schellinger, Jochen
- In:
Unternehmensentwicklung : Strategien und Instrumente …
,
(pp. 235-260)
.
2016
Persistent link: https://www.econbiz.de/10011427987
Saved in:
3
Corporate Brand Management von KMU : eine qualitativ-explorative Bestandsaufnahme der identitätsbasierten Markenführung bei Schweizer und Liechtensteiner Unternehmen
Rohner, Carlo
;
Kalan, Battal
;
Tokarski, Kim Oliver
- In:
Zeitschrift für KMU und Entrepreneurship : ZfKE
62
(
2014
)
2
,
pp. 99-123
Persistent link: https://www.econbiz.de/10010386632
Saved in:
4
Co-creating corporate brands in start-ups
Juntunen, Mari
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 230-249
Persistent link: https://www.econbiz.de/10009570958
Saved in:
5
Exploring the logics of corporate brand identity formation
Blombäck, Anna
;
Ramírez-Passillas, Marcela
- In:
Corporate communications : an international journal
17
(
2012
)
1
,
pp. 7-28
Persistent link: https://www.econbiz.de/10009545474
Saved in:
6
The close relationship strategy : corporate brand development in banking
Silver, Lars
;
Berggren, Björn
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 289-300
Persistent link: https://www.econbiz.de/10003944864
Saved in:
7
Corporate brand building in different stages of small business growth
Juntunen, Mari
;
Saraniemi, Saila
;
Halttu, Milla
; …
- In:
The journal of brand management : an international journal
18
(
2010/11
)
2
,
pp. 115-133
Persistent link: https://www.econbiz.de/10008758990
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