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person:"Tähtinen, Jaana"
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Tähtinen, Jaana
Balmer, John M. T.
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The journal of brand management : an international journal
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The journal of services marketing
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ECONIS (ZBW)
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Branding activities of a micro industrial services company
Sandbacka, Jenny
;
Nätti, Satu
;
Tähtinen, Jaana
- In:
The journal of services marketing
27
(
2013
)
2
,
pp. 166-177
Persistent link: https://www.econbiz.de/10009747182
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2
Corporate brand building in different stages of small business growth
Juntunen, Mari
;
Saraniemi, Saila
;
Halttu, Milla
; …
- In:
The journal of brand management : an international journal
18
(
2010/11
)
2
,
pp. 115-133
Persistent link: https://www.econbiz.de/10008758990
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