//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"David, Fred R."
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Unternehmensstrategie"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Strategisches Management
31
Strategic management
19
Lehrbuch
2
strategic management
2
strategic planning
2
Betriebswirtschaftsstudium
1
Corporate culture
1
Corporate planning
1
Corporate policy
1
Graduate business education
1
Management
1
Marketing
1
Marketing decision-making
1
Marketingmanagement
1
Nichtregierungsorganisation
1
Non-governmental organization
1
Occupational qualification
1
Public relations
1
Qualifikation
1
SWOT analysis
1
SWOT-Analyse
1
Strategie
1
Strategy
1
USA
1
United States
1
Unternehmenskultur
1
Unternehmensplanung
1
Unternehmenspolitik
1
applying tools and skills
1
business pedagogy
1
business policy
1
capstone business course
1
capstone course
1
case analysis
1
employability
1
management competencies
1
marketing concepts
1
marketing tool
1
strategic marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
David, Fred R.
Piercy, Nigel
12
Cravens, David W.
9
Kotler, Philip
9
Pfeffermann, Nicole
9
Bruhn, Manfred
8
Aaker, David A.
7
Tomczak, Torsten
7
Day, George S.
6
Kuß, Alfred
6
Percy, Larry
6
Homburg, Christian
5
Krohmer, Harley
5
Lambin, Jean-Jacques
5
Lane, Nikala
5
Meissner, Hans Günther
5
Narang, Shanker
5
Ryan, Damian
5
Walters, David
5
Wiedmann, Klaus-Peter
5
Zupancic, Dirk
5
Andreasen, Alan R.
4
Didonet, Simone Regina
4
Emrich, Christin
4
Ford, John B.
4
Gilligan, Colin
4
Hunt, Shelby D.
4
Hülsmann, Michael
4
Ibrahim, Essam
4
Johnson, Jean L.
4
Keller, Kevin Lane
4
Kerin, Roger A.
4
Morgan, Neil A.
4
Peterson, Robert A.
4
Proctor, Tony
4
Sabel, Hermann
4
Schaper, Thorsten
4
Weiser, Christoph
4
West, Douglas C.
4
Wiesner, Knut A.
4
Wilson, R. M. S.
4
more ...
less ...
Published in...
All
Journal of strategic marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The quantitative strategic planning matrix : a new marketing tool
David, Meredith E.
;
David, Fred R.
;
Davod, Forest R.
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 342-352
Persistent link: https://www.econbiz.de/10011871399
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->