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~person:"Rodríguez, Gómez"
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La gestión de marketing de ciudades y áreas metropolitanas: de la orientación al producto a la orientación al marketing
Rodríguez, Gómez
;
Manuel, Pedro
- In:
Cuadernos de Gestión
(
2003
)
Ponencia aceptada y defendida en el XVI Congreso Nacional y XII Hispano-Francés de AEDEM, celebrado en Alicante, en junio de 2002.
Persistent link: https://www.econbiz.de/10011277668
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