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~isPartOf:"Strategic marketing in tourism services"
~isPartOf:"Open tourism : open innovation, crowdsourcing and co-creation challenging the tourism industry"
~subject:"Marketing management"
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Strategic marketing in tourism services
Open tourism : open innovation, crowdsourcing and co-creation challenging the tourism industry
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Place branding : the issue of a narrowed tourism perspective
Zenker, Sebastian
;
Beckmann, Suzanne C.
- In:
Strategic marketing in tourism services
,
(pp. 63-77)
.
2012
Persistent link: https://www.econbiz.de/10009581769
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