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~person:"Phau, Ian"
~person:"Giraldi, Janaina de Moura Engracia"
~subject:"Brand"
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Designation of origin
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Consumer behaviour
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Brand image
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7901 10-03-14; 7835/0206
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Phau, Ian
Giraldi, Janaina de Moura Engracia
Diamantopoulos, Adamantios
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Journal of international consumer marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
Saved in:
2
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
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