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~isPartOf:"Journal of marketing management : MM"
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Journal of marketing management : MM
Journal of business research : JBR
19
Journal of global marketing
18
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
16
Asia Pacific journal of marketing and logistics
15
CESifo working papers
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Journal of international consumer marketing
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FinanzArchiv : European journal of public finance
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Journal of world trade : law, economic policy, public policy
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International marketing and the country of origin effect : the global impact of 'Made in Italy'
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NBER working paper series
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The journal of brand management : an international journal
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Marketing letters : a journal of research in marketing
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Journal of euromarketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international economics
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Journal of promotion management : JPM
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Journal of strategic marketing
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Management international review : mir ; journal of international business
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UmsatzsteuerRundschau : UR : Zeitschrift für die gesamte Umsatzsteuerpraxis
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ECONIS (ZBW)
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"They don't want us to become them" : brand local integration and consumer ethnocentrism
Kipnis, Eva
;
Kubacki, Krzysztof
;
Broderick, Amanda J.
; …
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 836-864
Persistent link: https://www.econbiz.de/10009577005
Saved in:
2
Country-of-origin and private-label merchandise
Parsons, Andrew G.
;
Ballentine, Paul W.
;
Wilkinson, Helene
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 594-608
Persistent link: https://www.econbiz.de/10009558874
Saved in:
3
Relevant or redundant : elite consumers' perception of foreign-made products in an emerging market
Khan, Hina
;
Bamber, David
;
Quazi, Ali
- In:
Journal of marketing management : MM
28
(
2012
)
9/10
,
pp. 1190-1216
Persistent link: https://www.econbiz.de/10009615191
Saved in:
4
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
5
Pioneering advantage and product-country image: evidence from an exploratory study in China
Gao, Hongzhi
;
Knight, John
- In:
Journal of marketing management : MM
23
(
2007
)
3/4
,
pp. 367-385
Persistent link: https://www.econbiz.de/10003459051
Saved in:
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