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~person:"Cheah, Isaac"
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Cheah, Isaac
Haufler, Andreas
60
Pflüger, Michael
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Schjelderup, Guttorm
16
Krishna, Kala
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De Melo, Jaime
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Richter, Wolfram F.
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Journal of retailing and consumer services
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Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products
Cheah, Isaac
;
Phau, Ian
;
Kea, Garick
;
Huang, Yu-An
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 184-192
Persistent link: https://www.econbiz.de/10011473189
Saved in:
2
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
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