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~subject:"Country of origin"
~person:"Dreifalt, Nathalie"
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Dreifalt, Nathalie
Basfirinci, Cigdem
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A mixed-method approach to study country of origin effects on brand perceptions in international online behaviour
Drennan, Todd
;
Lindh, Cecilia Thilenius
;
Dreifalt, Nathalie
- In:
Journal of customer behaviour
20
(
2021
)
4
,
pp. 275-299
Persistent link: https://www.econbiz.de/10014424100
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