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subject:"China"
~person:"Ballentine, Paul W."
~person:"Balboni, Bernardo"
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International marketing and the country of origin effect : the global impact of 'Made in Italy'
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Journal of marketing management : MM
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Country-of-origin and private-label merchandise
Parsons, Andrew G.
;
Ballentine, Paul W.
;
Wilkinson, Helene
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 594-608
Persistent link: https://www.econbiz.de/10009558874
Saved in:
2
Italy's country image and the role of ethnocentrism in Spanish and Chinese consumers' perceptions
Bursi, Tiziano
;
Balboni, Bernardo
;
Grappi, Silvia
; …
- In:
International marketing and the country of origin …
,
(pp. 45-64)
.
2012
Persistent link: https://www.econbiz.de/10009787686
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