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~isPartOf:"Journal of global marketing"
~subject:"Nationalkultur"
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Search: subject_exact:"Ursprungsregeln"
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Nationalkultur
Rules of origin
18
Ursprungsregeln
18
Consumer behaviour
13
Konsumentenverhalten
13
Brand image
9
Designation of origin
9
Herkunftsbezeichnung
9
Markenimage
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International marketing
5
Internationales Marketing
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country of origin
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National culture
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Brand management
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Markenführung
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China
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Chinese
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Chinesisch
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Confidence
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Consumer ethnocentrism
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Emerging economies
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India
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Indien
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Schwellenländer
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South Korea
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Südkorea
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Vertrauen
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Advertising effects
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Africa
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Afrika
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Animosity
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Auslandsinvestition
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Automotive industry
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Brand
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Brand equity
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Brand familiarity
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Brand origin
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CETSCALE
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Celebrity endorsement
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Celebrity-Werbung
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Canterbury, Andrew
1
Chan, Kenny K.
1
Chan, Tsang-sing
1
Ellouzi, Meriam
1
Hamelin, Nicolas
1
Haytko, Diana L.
1
Hermans, Charles M.
1
Kibret, Abiot Tsegaye
1
Leung, Lai Cheung
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Parker, R. Stephen
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Shukla, Amit
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Journal of global marketing
Asia Pacific journal of marketing and logistics
4
Journal of international consumer marketing
4
Cross cultural management : an international journal
2
Asian dimensions of services marketing
1
Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
1
Central European business review : CEBR
1
Economic research
1
European management journal
1
European research on management and business economics
1
International journal of business and globalisation : IJBG
1
International journal of consumer studies
1
International journal of emerging markets
1
International marketing and the country of origin effect : the global impact of 'Made in Italy'
1
International marketing review
1
Journal of business economics and management
1
Journal of business research : JBR
1
Journal of euromarketing
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Journal of targeting, measurement and analysis for marketing
1
Management & organizational history : MOH
1
Manthan : journal of commerce and management
1
Marketing letters : a journal of research in marketing
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
Q open : a journal of agricultural, climate, environmental, food, resource, and rural development economics
1
The journal of consumer marketing
1
The service industries journal
1
Thunderbird international business review
1
University-Business Cooperation Tallinn 2011 : [University-Business Forum held on 22nd of February 2011 in Tallinn]
1
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ECONIS (ZBW)
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1
Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa?
Kibret, Abiot Tsegaye
;
Shukla, Amit
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 353-371
Persistent link: https://www.econbiz.de/10012695199
Saved in:
2
Consumer ethnocentrism and country-of-origin effects in the Moroccan market
Hamelin, Nicolas
;
Ellouzi, Meriam
;
Canterbury, Andrew
- In:
Journal of global marketing
24
(
2011
)
3
,
pp. 228-244
Persistent link: https://www.econbiz.de/10009305490
Saved in:
3
Ethnocentrism and its effect on the Chinese consumer : a threat to foreign goods?
Parker, R. Stephen
;
Haytko, Diana L.
;
Hermans, Charles M.
- In:
Journal of global marketing
24
(
2011
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10008987054
Saved in:
4
How consumer ethnocentrism and animosity impair the economic recovery of emerging markets
Chan, Tsang-sing
;
Chan, Kenny K.
;
Leung, Lai Cheung
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 208-225
Persistent link: https://www.econbiz.de/10008652531
Saved in:
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