Ibrahim, Masud; Mensah, Anthony' Freeman; Asare, Frederick - In: International Journal of Online Marketing (IJOM) 8 (2018) 3, pp. 71-83
This article seeks to explore factors responsible for the adoption of online marketing by second hand (used) car dealers to sellers in Ghana. A conceptual framework was adopted from the extant literature using the Technology Acceptance Model as a theoretical base. This article adopts a...