//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Article in journal"
~isPartOf:"Journal of business research : JBR"
~person:"Volpert, Johanna"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Utilitarianism"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand
1
Brand image
1
Brand management
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Utilitarianism
1
Utilitarismus
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Volpert, Johanna
Ackermann, Claire-Lise
1
Agnihotri, Raj
1
Ahmad, Wasim
1
Alzayat, Ayman
1
Ang, Swee Hoon
1
Behl, Abhishek
1
Bhat, Subodh
1
Das, Gopal
1
Dewani, Prem Prakash
1
Dimoka, Angelika
1
Filieri, Raffaele
1
Huré, Elodie
1
Im, Subin
1
Isabella, Giuliana
1
Kareklas, Ioannis
1
Krey, Nina
1
Lee, Seung Hwan Mark
1
Lee, Yikuan
1
Lim, Elison Ai Ching
1
Masters, Tamara M.
1
Mazzon, Jose Alfonso
1
Michel, Géraldine
1
Nigam, Achint
1
Pereira, Vijay
1
Picot-Coupey, Karine
1
Rafael, Diego Nogueira
1
Rathee, Shelly
1
Sameeni, Maleeha Shahid
1
Vieira, Valter Afonso
1
Wiener, Hillary J. D.
1
Yu-Buck, Grace F.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brand resurrections : how past and present narrations impact consumer reactions towards resurrected utilitarian brands
Volpert, Johanna
;
Michel, Géraldine
- In:
Journal of business research : JBR
153
(
2022
),
pp. 479-493
Persistent link: https://www.econbiz.de/10013534094
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->