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person:"Grönroos, Christian"
~language:"eng"
~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Betriebliche Wertschöpfung
18
Value creation
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Customer integration
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Dienstleistungsmarketing
7
Kundenintegration
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Marketing theory
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Marketingtheorie
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Services marketing
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Beziehungsmarketing
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Relationship marketing
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Service-Dominant Logic
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Service-dominant logic
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Customer value
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Kundenwert
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Lieferantenmanagement
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Services
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Dienstleistung
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Service logic
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Value co-creation
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Bundling strategy
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Consumer behaviour
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Konsumentenverhalten
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Leistungsbündel
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1970-1979
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Beyond offering value propositions
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Bibliometrics
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Business-to-business marketing
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Communicating value
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Communication
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Consumer value
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Consumer-dominant logic
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Grönroos, Christian
Keränen, Joona
5
Kleinaltenkamp, Michael
4
Anderson, James C.
3
Hinterhuber, Andreas
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Itani, Omar S.
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Lindgreen, Adam
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Obloj, Tomasz
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Aarikka-Stenroos, Leena
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Baumann, Jasmin
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Boha, Julian
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Cabiddu, Francesca
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Corsaro, Daniela
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Eggert, Andreas
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Elgeti, Laura
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Frow, Pennie
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Gil Saura, Irene
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He, Jiaxun
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Hilton, Toni
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Jacob, Frank
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Jalkala, Anne
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Johansson, Magnus
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Julkunen, Saara
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Koponen, Jonna
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Liozu, Stephan
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Lopez, Jose
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Narus, James A.
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Nätti, Satu
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Parker, Geoffrey
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Parvinen, Petri
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Payne, Adrian
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Rajala, Risto
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Ulaga, Wolfgang
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Zemsky, Peter
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Addison, Donald P., II
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Agnihotri, Raj
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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A service perspective on business relationships : the value creation, interaction and marketing interface
Grönroos, Christian
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 240-247
Persistent link: https://www.econbiz.de/10008934048
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