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person:"Grönroos, Christian"
~subject:"Customer data"
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Betriebliche Wertschöpfung
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Kuusela, Hannu
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The journal of services marketing
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Reverse use of customer data : implications for service-based business models
Saarijärvi, Hannu
;
Grönroos, Christian
;
Kuusela, Hannu
- In:
The journal of services marketing
28
(
2014
)
7
,
pp. 529-537
Persistent link: https://www.econbiz.de/10010434584
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