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person:"Grönroos, Christian"
~subject:"Customer resource integration"
~person:"Leroi-Werelds, Sara"
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Customer resource integration
Betriebliche Wertschöpfung
19
Value creation
19
Customer integration
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Dienstleistungsmarketing
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Kundenintegration
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Marketing theory
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Marketingtheorie
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Services marketing
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Service-Dominant Logic
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Customer value
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Kundenwert
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Lieferantenmanagement
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Services
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Dienstleistung
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Value co-creation
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Consumer behaviour
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Konsumentenverhalten
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1970-1979
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Automated manufacturing
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Automation
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B-to-B-Marketing
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Beyond offering value propositions
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Bibliometrics
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Communicating value
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Grönroos, Christian
Leroi-Werelds, Sara
Streukens, Sandra
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Journal of service management
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Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
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