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Dienstleistung
Theory of value
8
Werttheorie
8
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Marketing theory
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Chandler, Jennifer D.
1
Grönroos, Christian
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Mish, Jenny
1
Peñaloza, Lisa
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Vargo, Stephen L.
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Marketing theory
Cambridge journal of economics
1
Laws of nature and human conduct : specificities and unifying themes
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ECONIS (ZBW)
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1
Value co-creation in service logic : a critical analysis
Grönroos, Christian
- In:
Marketing theory
11
(
2011
)
3
,
pp. 279-301
Persistent link: https://www.econbiz.de/10009355177
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2
Contextualization and value-in-context : how context frames exchange
Chandler, Jennifer D.
;
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 35-49
Persistent link: https://www.econbiz.de/10008988885
Saved in:
3
The nature and processes of market co-creation in triple bottom line firms : leveraging insights from consumer culture theory and service dominant logic
Peñaloza, Lisa
;
Mish, Jenny
- In:
Marketing theory
11
(
2011
)
1
,
pp. 9-34
Persistent link: https://www.econbiz.de/10008988888
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