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~isPartOf:"Journal of advertising research"
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Journal of advertising research
SpringerLink / Bücher
16
Event tourism in Asian countries : challenges and prospects
12
Managing and developing communities, festivals and events
12
Social enterprise and special events : market-based approaches to mission-driven gatherings
11
Tourism management : research, policies, practice
11
Markenkommunikation und Beziehungsmarketing
10
International journal of event and festival management
8
Journal of hospitality marketing & management
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essentials
7
Springer eBook Collection
6
Events und Messen im digitalen Zeitalter : aktueller Stand und Perspektiven
4
Events und Wege aus der Krise : "The New Normal" aus Sicht von Wissenschaft und Praxis
4
International journal of contemporary hospitality management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
3
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Research in the sociology of organizations
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Die Corona-Transformation : Krisenmanagement und Zukunftsperspektiven in Wirtschaft, Kultur und Bildung
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Emerald insight
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Events und Sport : Stand und Perspektiven der Eventforschung
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Gabler Research / Markenkommunikation und Beziehungsmarketing
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Heilbronner Reihe Tourismuswirtschaft
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Impact assessment in tourism economics
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Journal of business research : JBR
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Journal of travel and tourism marketing
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Kongresse, Tagungen und Events : Potenziale, Strategien und Trends der Veranstaltungswirtschaft
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Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit
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Reihe Messe-, Kongress- und Eventmanagement
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Research
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Schriftenreihe Logistik der Kühne-Stiftung
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Schriftenreihe Schriften zur Sozialpsychologie
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Stand und Perspektiven der Eventforschung
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Tourism economics : the business and finance of tourism and recreation
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Tourism management perspectives : TMP
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Tourism review : the official journal of the AIEST
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Urban events, place branding and promotion : place event marketing
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1
The hidden factors behind sponsorship and image transfer : considerations for bilateral image transfer among sponsors and events
Prendergast, Gerard P.
;
Paliwal, Aishwarya
;
Mazodier, Marc
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 132-135
Persistent link: https://www.econbiz.de/10011518004
Saved in:
2
Match game : linking sponsorship congruence with communication outcomes
Prendergast, Gerard P.
;
Poon, Derek
;
West, Douglas C.
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 214-226
Persistent link: https://www.econbiz.de/10003991914
Saved in:
3
Art for the sake of the corporation : Audi, BMW Group, DaimlerCrysler, Montblanc, Siemens, and Volkswagen help explore the effect of sponsorship on corporate reputations
Schwaiger, Manfred
;
Sarstedt, Marko
;
Taylor, Charles Raymond
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10003971437
Saved in:
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