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~type_genre:"Article in journal"
~person:"Arnaud, Charlène"
~person:"Agante, Loise"
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International journal of advertising : the quarterly review of marketing communications
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International journal of arts management
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The impact of event sponsorship on Portuguese children's brand image and purchase intentions : the moderator effects of product involvement and brand familiarity
Simões, Isabel
;
Agante, Loise
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 533-556
Persistent link: https://www.econbiz.de/10010412845
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2
Renewal of territorial governance through cultural events : case study of the Picasso-Aix 2009 cultural season
Arnaud, Charlène
;
Soldo, Edina
;
Keramidas, Olivier
- In:
International journal of arts management
15
(
2012/13
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10009661426
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