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~type_genre:"Article in journal"
~subject:"Sponsoring"
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Search: subject_exact:"Veranstaltung"
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Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
Moharana, Tapas Ranjan
;
Roy, Debashree
;
Saxena, Garima
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
Saved in:
3
The hidden factors behind sponsorship and image transfer : considerations for bilateral image transfer among sponsors and events
Prendergast, Gerard P.
;
Paliwal, Aishwarya
;
Mazodier, Marc
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 132-135
Persistent link: https://www.econbiz.de/10011518004
Saved in:
4
Event social responsibility : a note to improve outcomes for sponsors and events
Scheinbaum, Angeline Close
;
Lacey, Russell
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1982-1986
Persistent link: https://www.econbiz.de/10011384219
Saved in:
5
The impact of event sponsorship on Portuguese children's brand image and purchase intentions : the moderator effects of product involvement and brand familiarity
Simões, Isabel
;
Agante, Loise
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 533-556
Persistent link: https://www.econbiz.de/10010412845
Saved in:
6
Match game : linking sponsorship congruence with communication outcomes
Prendergast, Gerard P.
;
Poon, Derek
;
West, Douglas C.
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 214-226
Persistent link: https://www.econbiz.de/10003991914
Saved in:
7
Art for the sake of the corporation : Audi, BMW Group, DaimlerCrysler, Montblanc, Siemens, and Volkswagen help explore the effect of sponsorship on corporate reputations
Schwaiger, Manfred
;
Sarstedt, Marko
;
Taylor, Charles Raymond
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10003971437
Saved in:
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