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~person:"Back, Ki-joon"
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Back, Ki-joon
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Reexamination of attendee-based brand equity
Lee, Jin-soo
;
Back, Ki-joon
- In:
Tourism management : research, policies, practice
31
(
2010
)
3
,
pp. 395-401
Persistent link: https://www.econbiz.de/10003941647
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2
An examination of attendee brand loyalty : understanding the moderator of behavioral brand loyalty
Lee, Jin-soo
;
Back, Ki-joon
- In:
Journal of hospitality & tourism research : JHTR ; the …
33
(
2009
)
1
,
pp. 30-50
Persistent link: https://www.econbiz.de/10003818873
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3
Association meeting participation : a test of competing models
Lee, Myong Jae
;
Back, Ki-joon
- In:
Journal of travel research : a quarterly publication of …
46
(
2008
)
3
,
pp. 300-310
Persistent link: https://www.econbiz.de/10003673211
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