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person:"Gierl, Heribert"
~person:"Huber, Frank"
~isPartOf:"Psychology & marketing"
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Consumer behaviour
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3
Advertising
1
Advertising effects
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Beziehungsmarketing
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Brand
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Gierl, Heribert
Huber, Frank
Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Lim, Weng Marc
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Hollebeek, Linda D.
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Darley, William K.
3
Das, Gopal
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
Jiang, Yushi
3
Jiang, Yuwei
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Psychology & marketing
Marketing : ZFP ; journal of research and management
20
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
15
Reihe: Marketing : MAR
9
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
8
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
8
Jahrbuch der Absatz- und Verbrauchsforschung
7
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
7
Der Markt : international journal of marketing
5
Gabler Edition Wissenschaft
4
Journal of business economics : JBE
4
Journal of business research : JBR
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
SpringerLink / Bücher
3
Die Betriebswirtschaft : DBW
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Marketing : journal of research and management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Springer eBook Collection / Business and Economics
2
The international review of retail, distribution and consumer research
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Asia Pacific journal of marketing and logistics
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Cutting edge international research
1
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International advertising and communication : current insights and empirical findings
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
1
Journal of business ethics : JBE
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
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ECONIS (ZBW)
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1
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
2
Dazing diversity : investigating the determinants and consequences of decision paralysis
Huber, Frank
;
Köcher, Sören
;
Vogel, Johannes
;
Meyer, …
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 467-478
Persistent link: https://www.econbiz.de/10009554783
Saved in:
3
Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke
;
Hüttl-Maack, Verena
;
Gierl, …
- In:
Psychology & marketing
28
(
2011
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
Saved in:
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