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person:"Gierl, Heribert"
~subject:"Markenartikel"
~isPartOf:"Marketing : ZFP ; journal of research and management"
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Markenartikel
Consumer behaviour
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Gierl, Heribert
Albrecht, Carmen-Maria
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Marketing : ZFP ; journal of research and management
Asia Pacific journal of marketing and logistics
1
Der Markt : international journal of marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
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