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~person:"Homburg, Christian"
~language:"deu"
~subject:"Industrial goods"
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Industrial goods
Consumer behaviour
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Homburg, Christian
Backhaus, Klaus
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Wissenschaftliche Hochschule für Unternehmensführung
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Die Kaufverhaltensrelevanz von Marken im Industriegüterbereich
Homburg, Christian
;
Jensen, Ove
;
Richter, Markus
- In:
Die Unternehmung : Swiss journal of business research …
60
(
2006
)
4
,
pp. 281-296
Persistent link: https://www.econbiz.de/10003353625
Saved in:
2
Messung von Kundenzufriedenheit in Industriegüterunternehmen : die Stimme der Praxis
Homburg, Christian
;
Rudolph, Bernd
;
Pohl, Markus
-
1995
Persistent link: https://www.econbiz.de/10000917722
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