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~person:"Homburg, Christian"
~person:"Pelsmacker, Patrick de"
~type_genre:"Collection of articles of several authors"
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Homburg, Christian
Pelsmacker, Patrick de
Sheth, Jagdish N.
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Belk, Russell W.
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Jacoby, Jacob
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Special issue: New advertising formats
Pelsmacker, Patrick de
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2012
Persistent link: https://www.econbiz.de/10009508039
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